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| Global Marketing (5th Edition) | 
 enlarge | Authors: Warren J. Keegan, Mark C. Green
Publisher: Prentice Hall
Category: Book
List Price: $176.00
Buy New: $97.85
You Save: $78.15 (44%)
Buy New/Used from $97.85
Avg. Customer Rating:  (5 reviews)
Sales Rank: 247259
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 5
Number Of Items: 1
Pages: 672
Shipping Weight (lbs): 3
Dimensions (in): 10.6 x 8.4 x 1
ISBN: 0131754343
Dewey Decimal Number: 658.84
EAN: 9780131754348
ASIN: 0131754343
Publication Date: November 23, 2007
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.
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| Customer Reviews:
 i was pleased October 28, 2008
i got this book in good time and in good condition the seller wasalso amazinly curteous thank u
Informative October 26, 2008
Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
Book Purchase September 6, 2008
Book came in great time and was in the condition they said it was in. 5 stars.
 Bad Shipping August 25, 2008
0 out of 1 found this review helpful
Amazon shipped this item in a very thin bubble mailer -- new book was not shrinkwrapped, mailer was thin and beat up, and USPS *FOLDED* the book to stick in the mailbox rather than putting it in the package box or on doorstep. binding now has a crease in it that I would not consider "new" quality.
Poor shipping quality.
Great BooK! July 18, 2007
3 out of 3 found this review helpful
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
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