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| International Marketing | 
 enlarge | Authors: Michael R. Czinkota, Ilkka A. Ronkainen
Publisher: South-Western College Pub
Category: Book
List Price: $213.95
Buy New: $92.85
You Save: $121.10 (57%)
Buy New/Used from $84.00
Avg. Customer Rating:  (8 reviews)
Sales Rank: 430892
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 8
Number Of Items: 1
Pages: 720
Shipping Weight (lbs): 3.1
Dimensions (in): 10.8 x 8.5 x 1.2
ISBN: 0324317026
Dewey Decimal Number: 658.84
EAN: 9780324317022
ASIN: 0324317026
Publication Date: August 18, 2006
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!
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| Customer Reviews: Read 3 more reviews...
 Good October 3, 2008
Even thought this book was not in color, the content is all there. and the book was in good condition
Great for MBA Track October 18, 2007
I purchased this as the textbook for an MBA class and I give it high marks for both read-ability and depth of coverage. Because I'd just finished a class on the Legal aspects of Global business, the first chapters were more of a review - however, if you're coming in without that background, this does very well as a standalone text. My MBA has been all distance learning classes - in which the book provides the vast majority of the information (no lectures) - and I have to say, this one is definitely up to that task!
A complete idea of international business September 28, 2002
2 out of 3 found this review helpful
I liked this book. I am doing the international MBA at Maryville University. The book is very complete and has great illustrations, graphics, and web links.
Is a very interesting book, and I will keep it. But I think that although there is a chapter related to logistics, the book is not deeply mentioning import and export procedures and other custom and paperwork problems that international business faces.
 Comprehensive Discussion of International Marketing January 2, 2002
1 out of 2 found this review helpful
As a Georgetown University student who took the author's class, I found this textbook to be the most comprehenisve International Marketing source around. I currently own two textbooks written by the same authors because of the book's clear, organized topics. This textbook is perfect for beginners who would like to learn more about International Marketing as a guide for professionals who have to make challenging decisions.
A Great Text November 18, 2001
I am a student at the Budapest University of Economic Sciences. I found this book to be very interesting and fun to read. Other students here, for whom English is not their first language, enjoy the book becuase it is clear and easy to understand. This should be standard reading for all international buisness/marketing students.
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