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| International Marketing (Mcgraw Hill/Irwin Series in Marketing) | 
 enlarge | Authors: Philip Cateora, John Graham
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $41.03
Buy New/Used/Collectible from $41.03
Avg. Customer Rating:  (17 reviews)
Sales Rank: 1877
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Edition: 13
Number Of Items: 1
Pages: 702
Shipping Weight (lbs): 3.9
Dimensions (in): 11 x 8.6 x 1.3
ISBN: 0073080063
Dewey Decimal Number: 658.84
EAN: 9780073080062
ASIN: 0073080063
Publication Date: March 13, 2006
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 This is my textbook May 14, 2007
1 out of 3 found this review helpful
I hope that it could help me to get a good result in this semester!
Very Good Text For MBA International Marketing Course August 16, 2006
0 out of 2 found this review helpful
I don't understand how people could complain about this book being too complex, poorly-written, or poorly organized. Everything is presented clearly and logically, and the case studies are relevant and interesting. I found it simple to read, informative, enlightening, and actually fun for the most part. My only criticism is that the authors don't, in my opinion, give an entirely neutral treatment of some of the politically-charged issues raised in their book. It seemed as though they would sometimes more heavliy emphasize one point of view (their point of view, quite obviously) over others.
Not as bad as others are saying! June 20, 2006
I purchased this book for an International Marketing course I had to take for my MBA Program. I have to disagree with what I have read about in other reviews - I found this book easy to read, and simple to understand. The examples used help clarify concepts and I felt the book was well organized. I especially liked the Country Notebook section in the back of the book. It was the perfect course-long project to apply the concepts and knowledge we learned about in class. I feel that this book is just about as good as an International Marketing MBA textbook can get!
 Knowledgeable authors-boring writing December 13, 2005
3 out of 4 found this review helpful
I took an International Business class for my MBA. I read every chapter in this book. There was a lot of knowledge included but there is often too much wordy writing and the book drones on. The definitions need to be in the margins. The last chapters are more of a cross cultural study of doing business with Japanese. It was a boring read-but good before bedtime for those that do not fall asleep easily.
 Wordy, poorly organized, requires significant supplements June 14, 2005
4 out of 5 found this review helpful
I used this book in an MBA International Marketing course. The text is a very cumbersome read. While the book contains adequate anecdotal information, the information is poorly organized and often fails to engage the reader. I routinely found myself searching for more concise supplemental materials for concepts the book failed to develop. The narratives are extremely wordy and consistently obfuscate salient points. If I were using the book as an instructor, I would use the country notebook section as a course guide and scrap the rest.
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