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| Global Marketing Management | 
 enlarge | Authors: Masaaki Kotabe, Kristiaan Helsen
Publisher: Wiley
Category: Book
Buy New: $53.83
Buy New/Used from $49.50
Avg. Customer Rating:  (11 reviews)
Sales Rank: 17268
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 4
Number Of Items: 1
Pages: 704
Shipping Weight (lbs): 2.8
Dimensions (in): 10.9 x 8.5 x 1
ISBN: 0471755273
Dewey Decimal Number: 380
EAN: 9780471755272
ASIN: 0471755273
Publication Date: January 9, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
A Portuguese version is finally out. December 19, 1999
1 out of 3 found this review helpful
Editora Atlas in Brazil is the publisher of Kotabe/Helsen's Global Marketing Management. It is a great translation.
The authors responding promptly to changes in world econ October 5, 1999
5 out of 5 found this review helpful
I adopted this Update edition for my classes. The Update provides a thought-provoking, thorough, and insightful chapter on the implications of the Asian financial crisis and marketing in the Euro-land. The topics are exactly what students are craving for right now. A great book.
The best international marketing book ever July 28, 1999
6 out of 6 found this review helpful
I used this book in my class at a leading school in Korea. Not only was I able to improve my teaching skills ("how" to deliver "what" topics in class) but also my students loved it so much. I also used it in my executive training with a huge success. This textbook is probably the most comprehensive one that is highly appealing to students and executive audience as well as the most academically sound. Examples in the book are superb in addressing various points. A great book!
The best international/global marketing textbook I ever used March 15, 1999
5 out of 5 found this review helpful
I am so happy that I used Kotabe/Helsen book in my class. Not only my students but also I learned a lot of new ideas and great examples to drive home many important concepts. Philip Kotler also uses Kotabe/Helsen. It is an ultimate testimonial to the quality of this book. A good job and keep up with your excellent work. JT
The best book on global marketing with truly global coverage March 5, 1999
2 out of 2 found this review helpful
The publisher tells me that a Chinese version has been already published. A Portuguese version will be out in a month or so. A Spanish translation is being done.
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